what's so hard about dragging the swf into the internet explorer/firefox icon? That is how I run mine (or as I just done, set it so the program that reads them is my net browser)
yes, if you already have a swf game in an exe format you can drag and drop most swf games into it and go to file > create projector. here is a swf game in exe format http://www.mediafire.com/?nnd0mm22ztw
Tell IE to run it and voilla. It's not hard -- Drag-n-drop it onto the IE icon or open it via IE. IE can be any other browser.