Easy, the ads you see give him one source, the other is donations from the premium memberships. A mate of mine had linked his site with ads, and found out if they recycle the page 500 times they made 50 cents, and because of the traffic flow...and out of bordem...they learnt thru experience. And with the site's traffic here Seph would make enough to maintain the site, not sure if it's enough for the vaction's he goes to every now and then.
Seph would make the money because the ads are linked to him. And my mates just rammed the refreash button for 2 hours just to make 50cents so don't bother.
its against the terms and conditions so you'd lose your account with the ad agency. You are not permitted to click your own ads.
Wouldn't the ad agency also know that all the clicks are coming from the same IP? Don't they usually only pay for unique hits?